Topic:

sportswear

Corporate

How Salomon won over China’s middle-class fashion scene

Once a niche outdoor brand, the Anta-owned French sportswear name have now become a coveted status symbol in China.

Corporate

From budget to premium, Decathlon redefines its China game

Catering to rising demand for mid- to high-end products, Decathlon is broadening its offerings while staying true to its practical designs and community-driven values.