DawnRead.com | Decipher China, Take Initiative

Grasp
Before Market
Wakes Up

Join the free weekly newsletter and receive exclusive stories on Asia's tech and biz scene. Every Monday directly to your inbox.

Corporate

Aldi’s supermarkets have Chinese shoppers hooked – now it wants more

Aldi’s China playbook blends elements of Sam’s Club and Hema, but with its own twist: a sharp focus on price, precision, and private labels.

Latest Insights

Corporate

How Salomon won over China’s middle-class fashion scene

Once a niche outdoor brand, the Anta-owned French sportswear name have now become a coveted status symbol in China.

Corporate

China’s micro EVs are filling European streets – but for how long?

Budget-friendly electric vehicles, once popular in China’s rural towns, are gaining traction in European cities—especially among younger drivers.

Startup

Deep Blue Aerospace raises fresh capital as China ramps up reusable rocket development

Work is underway to advance the next iteration of China’s first recoverable liquid-fueled launch vehicle.

Exclusives

Big Tech

Driver’s diary: how Tesla Model 3 and Xiaomi SU7 compare on the Chinese road

A business owner shares what it’s like to drive both a Tesla Model 3 and a Xiaomi SU7 in southern China.

Corporate

Mercedes-Benz tightens its belt as China sales slump

Mercedes-Benz revamps its China operations with factory adjustments and dealership optimizations.

Startup

As Europe trades down, can Chinese smart hardware win over consumers?

With budgets tightening, Chinese smart hardware brands see an opening in Europe - but winning over consumers may take more than just low prices.

Capital

China’s AI moment? DeepSeek rally lifts stock markets, but doubts persist

Some see the market surge as China’s “Sputnik moment,” while others caution against over-exuberance.

About Us

Dawn Read is powered by 36Kr Global, a seasoned consultant with offices in Germany, China, Japan and Singapore.
We specialize in publicity, market research and strategy consulting works, with proven track records for global clients including Porsche, Volkswagen, Dow Jones, Bloomberg, Nikkei, ByteDance, Alibaba, Tencent, just to name a few.

_Publicity

_Resarch

_Consulting

Learn More

Break Down Buzz, Plan Your Next Move

Break Down Buzz,
Plan Your Next Move