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Decipher China, Preemptively
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luxury
Corporate
Driver’s diary: A loyalist on why he’s owned 19 BMW cars – and counting
A long-time BMW owner in China reflects on two decades with the brand, from driving dynamics to luxury features and what keeps him coming back.
Corporate
L’Oreal refocuses on the mass consumer market as China’s beauty trends shift
With luxury beauty sales slowing, the premium cosmetics maker from Paris is doubling down on affordability to stay competitive.
Corporate
Gucci’s new signature is red – and so are its financials as sales bleed
The Rosso Ancora rebrand hasn’t turned things around, with Gucci plunging closer to the red.