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Decipher China, Preemptively
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France
Corporate
How Salomon won over China’s middle-class fashion scene
Once a niche outdoor brand, the Anta-owned French sportswear name have now become a coveted status symbol in China.
Corporate
China’s micro EVs are filling European streets – but for how long?
Budget-friendly electric vehicles, once popular in China’s rural towns, are gaining traction in European cities—especially among younger drivers.
Corporate
L’Oreal refocuses on the mass consumer market as China’s beauty trends shift
With luxury beauty sales slowing, the premium cosmetics maker from Paris is doubling down on affordability to stay competitive.
Startup
DeepSeek hit 33.7 million users in January – but is a crackdown imminent?
The Hangzhou-based AI startup has overtaken ByteDance’s Doubao and is closing in on ChatGPT, but scrutiny is mounting.
Corporate
From budget to premium, Decathlon redefines its China game
Catering to rising demand for mid- to high-end products, Decathlon is broadening its offerings while staying true to its practical designs and community-driven values.
