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Decipher China, Preemptively
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Topic:
fashion
Corporate
How Salomon won over China’s middle-class fashion scene
Once a niche outdoor brand, the Anta-owned French sportswear name have now become a coveted status symbol in China.
Corporate
Gucci’s new signature is red – and so are its financials as sales bleed
The Rosso Ancora rebrand hasn’t turned things around, with Gucci plunging closer to the red.
Corporate
From budget to premium, Decathlon redefines its China game
Catering to rising demand for mid- to high-end products, Decathlon is broadening its offerings while staying true to its practical designs and community-driven values.
