consumer | DawnRead.com

Corporate

Aldi’s supermarkets have Chinese shoppers hooked – now it wants more

Aldi’s China playbook blends elements of Sam’s Club and Hema, but with its own twist: a sharp focus on price, precision, and private labels.

Corporate

L’Oreal refocuses on the mass consumer market as China’s beauty trends shift

With luxury beauty sales slowing, the premium cosmetics maker from Paris is doubling down on affordability to stay competitive.

Corporate

From budget to premium, Decathlon redefines its China game

Catering to rising demand for mid- to high-end products, Decathlon is broadening its offerings while staying true to its practical designs and community-driven values.