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Decipher China, Preemptively
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Aldi’s supermarkets have Chinese shoppers hooked – now it wants more
Aldi’s China playbook blends elements of Sam’s Club and Hema, but with its own twist: a sharp focus on price, precision, and private labels.
Corporate
How Salomon won over China’s middle-class fashion scene
Once a niche outdoor brand, the Anta-owned French sportswear name have now become a coveted status symbol in China.
Corporate
China’s micro EVs are filling European streets – but for how long?
Budget-friendly electric vehicles, once popular in China’s rural towns, are gaining traction in European cities—especially among younger drivers.
Corporate
Driver’s diary: A loyalist on why he’s owned 19 BMW cars – and counting
A long-time BMW owner in China reflects on two decades with the brand, from driving dynamics to luxury features and what keeps him coming back.
Corporate
L’Oreal refocuses on the mass consumer market as China’s beauty trends shift
With luxury beauty sales slowing, the premium cosmetics maker from Paris is doubling down on affordability to stay competitive.
Corporate
Mercedes-Benz tightens its belt as China sales slump
Mercedes-Benz revamps its China operations with factory adjustments and dealership optimizations.
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