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Decipher China, Preemptively
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Corporate
Aldi’s supermarkets have Chinese shoppers hooked – now it wants more
Aldi’s China playbook blends elements of Sam’s Club and Hema, but with its own twist: a sharp focus on price, precision, and private labels.
Corporate
How Salomon won over China’s middle-class fashion scene
Once a niche outdoor brand, the Anta-owned French sportswear name have now become a coveted status symbol in China.
Corporate
China’s micro EVs are filling European streets – but for how long?
Budget-friendly electric vehicles, once popular in China’s rural towns, are gaining traction in European cities—especially among younger drivers.
Startup
Deep Blue Aerospace raises fresh capital as China ramps up reusable rocket development
Work is underway to advance the next iteration of China’s first recoverable liquid-fueled launch vehicle.
Capital
China’s AI moment? DeepSeek rally lifts stock markets, but doubts persist
Some see the market surge as China’s “Sputnik moment,” while others caution against over-exuberance.
Corporate
Driver’s diary: A loyalist on why he’s owned 19 BMW cars – and counting
A long-time BMW owner in China reflects on two decades with the brand, from driving dynamics to luxury features and what keeps him coming back.
Startup
As Europe trades down, can Chinese smart hardware win over consumers?
With budgets tightening, Chinese smart hardware brands see an opening in Europe - but winning over consumers may take more than just low prices.
Corporate
L’Oreal refocuses on the mass consumer market as China’s beauty trends shift
With luxury beauty sales slowing, the premium cosmetics maker from Paris is doubling down on affordability to stay competitive.
Big Tech
Driver’s diary: how Tesla Model 3 and Xiaomi SU7 compare on the Chinese road
A business owner shares what it’s like to drive both a Tesla Model 3 and a Xiaomi SU7 in southern China.
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